PETA parade “Cow’s Head” Dress on Millennium Bridge to Push for Leather-Free Looks at London Fashion Week

London, UK 16th February 2023

Following the stir at Paris Fashion Week caused by fashion brand Schiaparelli’s three-dimensional animal-head designs, worn by Naomi Campbell and other models, a PETA model will strut her stuff along The Millennium Bridge “catwalk” on the eve of London Fashion Week wearing a couture dress with a faux cow’s head in a salute to the designer’sstyle – but with a vegan twist.

The aim is to inspire fashion lovers to ditch animal leather – for which more than 1 billion animals, including sensitive cows, are killed each year – in favour of plant-based materials such as pineapple leather.

“Schiaparelli’s ‘animal heads’ sparked a much-needed conversation about the harm done by trophy hunting, and now, PETA’s spin invites a similar dialogue around the cruelty inherent in the leather industry,”says PETA Vice President Elisa Allen. “All animals deserve our compassion and the right to live in peace – and today’s beautiful, sustainably-made vegan fabrics mean there is no need to kill animals for a killer look.”

Over a billion animals are killed for leather each year, and animal agriculture – which includes the leather industry– is responsible for nearly a fifth of human-induced greenhouse-gas emissions. With the global vegan leather market expected to grow to over £35 billion by 2025, there are now more sustainably produced animal-free leather options than ever, including natural fabrics made from pineapple leaves, apples, and mushrooms.

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